Non-Profit: Dissemination

Conservation/Community/Non-profit: Examples and Suggestion for Dissemination

Discussion leaders: Gil Hirschel and Barbara Blonder

I. Info Products that would be useful [Audience in brackets]

Public service announcements (especially radio) Tie to weather reporting (Weather Channel)	[General Public/Policy makers]
Other broadcasts such as NPR’s "Earth and Sky" and "Science Friday"
Bill Nye the Science Guy, Discovery Channel	[Children]
Earth Week – PA	[School children]
Environmental education curricula	[School children]
Internet: info provided by news services, the Weather Channel, Discovery Channel	[Anyone with computer access]
Conservation organizations Links with their printed materials, websites Use case studies	[Conservation supporters]
Print media	[Dependent on audience]
CD-ROMs	[Technical constituencies]
Generic segments distributed widely for incorporation into newsletters, etc.
Refereed journals	[Scientists, then flows generally]
Newspaper ads/releases
Books on important, especially local, topics
Videos (such as the one shown May 3 on SLR)	[Local policy makers, others]

II. Disseminating Info

Goal to reach public and policy makers; include Congressional hearings
Stress impacts of climate change that directly affect audience. E.g., links with extreme weather
Need to emphasize solutions

Need to include industry as target audience
Continue emphasis to public – keep it on their plate
Speaker training for targeting outreach to specific audiences
Surveys and survey results
Speakers on satellite broadcast/live internet (tie-in with extension service); could be for a broad audience

III. Networks for Info Distribution

Speakers’ bureaus/other established organizations such as Association of Environmental Educators
Workshops
Regular meetings of institutions/agencies/non-profits/etc.
MARA website
EPA/USGS websites, NOAA, COE, etc.
Educational exhibits
Videos/slide presentations/multimedia
Cooperative extension service – other outlets to reach homeowners with links to "their backyard"
Suite of information products targeted to specific audiences