Discussion leaders: Albert Nunez and Marshall Kaiser

Notes by Shuang-Ye Wu

1. Types of information products that would be useful

• Emphasis on informational aspect, maybe with a "hint of scare"
• Video - very powerful images and stories
• GIS graphics, showing the transition processes of changes
• Fat final report (with details), supplemented by summary reports, fact sheets, pamphlets, executive summaries.
• Summaries directed to specific industries
• Cassettes, talking books
• Customized index to these, released by target group

2. Ways of distribution, targeting those who influence decisions:

• Web, TV, (including PBS), NPR, speakers bureau
• Spreading copies of summary reports to business and industrial groups (e.g. Chamber of Commerce, Farm Bureau)
• Relate the issues to each target group’s "hot topics."
• Summary paper in professional/trade newsletters, magazines and journals.
• Enhance public access to the information, such as summaries at shopping centers, videos in public places, or commercial activity centers, such as computer shows.
• Develop mandate to inform land developers in vulnerable coastal zones of the potential risks.

3. How to use your network:

• Target policy makers (e.g., FEMA and state EMAs, those who implement local development codes)
• Through long term insurance policies—note to policy holders, facilitated by state insurance commissioners
• Business organizations, especially investment banking community, Chambers of Commerce, Association of Planners
• Contact Congress man/woman
• Convince constituency of the need for long term planning